ROA Retailer Impact Network

Connecting retailers for meaningful, impactful market influence

This Retailer Impact Network, powered by the Regenerative Organic Alliance (ROA), is designed to help retailers lead the future of responsible retail. By joining this initiative, retailers can deepen their connection to the highest standard in regenerative organic agriculture, and gain access to collaborative tools, strategic programs, and peer learning opportunities, designed to help our retail partners strengthen sustainability goals, reduce loose sustainability claims, and elevate consumer trust. This document outlines the key deliverables that will drive measurable impact and position participating retailers as leaders in regenerative organic retail.

Peer to Peer Learning

The ROA Retailer Impact Network helps retailers meet rising consumer demand for credible regenerative products while reducing greenwashing risk. Retailers gain alignment with Regenerative Organic Certified® (ROC™), the highest standard in soil health, animal welfare, and social fairness.

Key Benefits

  • Quarterly retailer roundtables hosted by ROA
  • Claim integrity guidance to avoid greenwashing
  • Staff education resources and consumer-facing messaging
  • Connections to ROC™-certified brands & product pipelines
  • Access to the Retailer Resource Hub for ongoing support

Working Groups

Join topic-specific groups:

  • Marketing & Consumer Education
  • Merchandising & Procurement
  • Sustainability & Standards Alignment
  • Data Driven Storytelling

Insights & Impact

Retailers receive twice-yearly ROC™ marketplace insights, category trend data, and case studies to support strategy and activation.

Annual Retailer Summit

Hosted by ROA with keynotes, best practices, farmer/brand stories, and retailer roundtable sessions.

Tiers & Key Deliverables

We offer a number of benefits to our retail partners, based on their needs. See below to explore the variety of ways we can support you.

Please contact us directly to discuss how you can become a retail partner today.

Annual Promotional Campaigns & Amplified Consumer Engagement

Co-create high-impact promotional campaigns that spotlight regenerative organic products and educate consumers on their value. These annual campaigns leverage in-store activations, digital storytelling, and seasonal themes to drive awareness and loyalty. By aligning with ROC™ standards, retailers can confidently differentiate their offerings and deepen consumer trust.

Private Label Road Mapping

Receive strategic guidance for integrating regenerative organic ingredients into private label development. This includes sourcing insights, claim integrity support, and roadmap planning to ensure private label programs align with sustainability goals and meet consumer expectations for transparency and quality.

Customized Impact Report Collaboration

A customized impact report and collaborative data analysis delivered in Q1 each year to help retailers measure progress, identify growth opportunities, and benchmark against industry trends. Reports will include consumer demand analytics, category performance, and storytelling strategies that resonate with shoppers.

Retailer Impact Network

Participate in a quarterly retail round table to foster shared learning and opportunities for collaboration among retailers, brands, and ROA experts. This group will tackle shared challenges, co-create best practices, and accelerate innovation in regenerative organic retail. It will serve as a forum for leadership, problem-solving, and shaping the future of responsible retail.

Brand-to-Retailer Matchmaking

Get dedicated support from the ROA team to get connected to hundreds of ROC™ certified brands. This matchmaking is designed to unlock new product opportunities, support supply chain growth, and ensure retailers have early access to innovations and new product offerings that meet the highest standards of integrity an sustainability.

Marketing & Storytelling assets

Access to a curated suite of ready-to-use marketing tools, including shelf talkers, signage templates, and digital content. These assets help you tell the regenerative organic story with clarity and impact, both in-store and online—while ensuring compliance with claim integrity standards.

Staff development training & continued education

Empower your team with interactive training and expert-led sessions on regenerative organic principles. These resources build deeper understanding, strengthen confidence, enhance customer engagement, and position your staff as knowledgeable advocates for the regenerative organic movement.

Retailer Recognition & Public Acknowledgement

Gain visibility as a sustainability leader through ROA’s communications, events, and case studies. Your participation will be highlighted in industry forums and thought leadership opportunities, reinforcing your commitment to regenerative retail and building trust with consumers and partners.

Join the ROA Retailer Impact Network today and become a catalyst for change in the
retail industry. Together, we can expand access to Regenerative Organic Certified®
products, strengthen sustainability initiatives, and build consumer trust through
integrity and collaboration. Contact ROA to learn more and start shaping the future of
responsible retail.

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