Dear Friends, As we sit at the halfway point of 2025 (and five months into my tenure as CEO), I’m increasingly inspired by the meaningful work that is being led by farmers, brands, retailers, strategic stakeholders, and passionate consumers who are…
Dear ROA Community, As we welcome the warmth and vitality of June and the summer solstice in the Northern Hemisphere, we also paused last week to honor Juneteenth, a day (June 19th) that commemorates the end of slavery in the…
Wild Orchard Launches Regenerative Organic Certified® Matcha in Sprouts Farmers Market Innovation Centers Sprouts Shoppers in Southern California First to Access World's First Regenerative Organic Certified® Matcha MT KISCO, NY — June 11, 2025 — Wild Orchard, the pioneering brand…
Regenerative Organic Alliance's Groundbreaking "Heal the Earth, Nourish your Life.TM" Campaign Honored with Dual Awards, Developed by GRIT Agency The Regenerative Organic Alliance (ROA), the organization behind the groundbreaking Regenerative Organic Certified ® (ROCTM) standard, is proud to announce that…
Dear ROA Community, As we welcome the full bloom of May, I’m reminded of the incredible growth happening across the Regenerative Organic Certified® movement - from the fields where our food is grown to the stories being shared by the…
In today’s values-driven marketplace, the consumer call for sustainability is not just getting louder—it’s getting more sophisticated. Shoppers are no longer content with “better.” They’re seeking the best: products that deliver on personal wellness, social responsibility, and environmental regeneration—all in…
Regenerating the Desert: How Oatman Farms is Feeding the Generation of Tomorrow 4/21/2025 In the heart of the parched landscape where very few crops dare to flourish, Oatman Farms stands as a remarkable testament to the power of regenerative organic…
The Regenerative Revolution: Applegate’s Journey in Helping to Transition 10 Million Acres of Regenerative Organic Certified® Grassland 4/16/2025 In recent years, the conversation around sustainability and food production has taken center stage as consumers become increasingly aware of the environmental…
Dear ROA Community, Earth Month provides bountiful opportunities to showcase the growing impact of the Regenerative Organic Certified® (ROC™) community (and sharpen our punning skills). At the ROA, we know each of you live and breathe this work every day…
From Rice Farmers to Rice Doctors: Lundberg Celebrates the 50th Anniversary of its Nursery, Where Regenerative Organic Rice is Born! 4/09/2025 In the heart of California's Sacramento Valley, Lundberg Family Farms has long been a pioneer in organic rice farming…