Regenerative Labels, Real Impact: Building Credible, Resilient Supply Chains
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Friends of the Earth webinar tailored to food manufacturers, retailers, and distributors navigating the rapidly evolving landscape of regenerative food labeling. Drawing on a new analysis from Friends of the Earth, this session will examine how regenerative certification programs can serve as powerful tools for advancing supply chain goals — from reducing pesticide use to strengthening climate resilience and protecting biodiversity. We’ll explore how different labeling approaches can help companies meet distinct business objectives, whether responding to consumer demand for cleaner products or engaging a broader network of farmers in continuous improvement. At the same time, the discussion will underscore that not all programs are created equal. Structural integrity — grounded in credible standards, third-party verification, and traceability — is essential to ensuring that regenerative claims deliver real impact and maintain consumer trust. Attendees will leave with practical insights to evaluate labeling programs, align sourcing strategies with sustainability commitments, and make informed decisions in a crowded and competitive marketplace.
Kendra Klein, PhD
Deputy Director of Science·Friends of the Earth
Charlotte Vallayes
Principal·Vallaeys Consulting
Charlotte Vallaeys is Founder and Principal of Vallaeys Consulting, where she advises organizations working to advance more sustainable, transparent, and accountable food systems. Her work focuses on food labeling and certification integrity, environmental claims and outcome reporting, organic and regenerative agriculture, and food policy. She brings experience across nonprofit advocacy, public-interest research, and the food industry, including previous roles at Consumer Reports, where she led food label ratings and policy work, and General Mills, where she led sustainability strategy for organic brands. She holds graduate degrees from Harvard and Tufts.
Kendra Klein, PhD is Deputy Director of Science at Friends of the Earth where she leads research and campaigns on food, farming, and public health. She previously worked at Physicians for Social Responsibility, Health Care Without Harm, and Breast Cancer Action. Kendra is a Switzer Environmental Fellow, and has written for The Nation, The Guardian, Civil Eats and Food Tank. She holds a BA from Miami University of Ohio and a PhD in Environmental Science, Policy & Management from UC Berkeley.