ROC™ Fiber & Materials Program for Brands & Retailers

Why This Matters for Brands

Consumers, regulators, and investors increasingly expect proof—not promises. The ROC™ Fibers & Materials Program enables brands to source regenerative fibers with confidence, ensuring claims are backed by third‑party certification, transparent systems, and real on‑farm impact.

This program is designed for brands that want to move beyond conventional sustainability narratives and invest in resilient, future‑ready supply chains.

What ROC™ Delivers to Brands

• Credible Claims – ROC™ is a third‑party verified standard grounded in organic agriculture and strengthened by soil health, social fairness, and (where applicable) animal welfare.
• Supply Chain Confidence – Registered and verified supply chains reduce reputational risk and support compliant sourcing.
• Farmer‑Centered Impact – Program design prioritizes value at the farm level rather than extracting it downstream.
• Market Differentiation – ROC™ signals leadership in regenerative and organic sourcing with social fairness – not greenwashing.

How Brands Participate

1. ROA Membership
   • Strategic Connections Link up with producers, processors, distributors, and brands across the regenerative organic supply chain.
   • Shared Learning & Best Practices Stay informed with industry insights, collaborative learning, and peer-to-peer exchange.
   • Enhanced Visibility Elevate your presence within a trusted network that’s shaping the future of Regenerative Organic Certification®.
2. Product License Agreement Brands making ROC™ claims (on product or in reporting) enter a licensing agreement that supports program governance, verification, and continuous improvement.
3. Source ROC™ Fibers Brands create a proactive strategy to work with certified farms, farm programs, and supply‑chain partners producing Regenerative Organic Certified® fibers.
4. Enable Traceability Participation supports verified chain‑of‑custody systems and evolving digital traceability tools to validate volumes and claims. There is a one-time enrollment fee (2026).

What ROC™ Is (and Is Not)

ROC™ is:

• A rigorous, outcomes‑driven certification
• A long‑term supply‑chain commitment
• A platform for credible impact storytelling

ROC™ is not:

• A marketing shortcut
• A volume‑only sourcing scheme
• A one‑time compliance exercise

What Success Looks Like

Brands engaging successfully in the program typically:

• Build long‑term relationships with growers and suppliers
• Support transition from conventional → Regenerative Organic
• Integrate ROC™ into broader climate, ESG, and sourcing strategies

Getting Started

Brands begin with an alignment of conversation and readiness assessment to identify sourcing pathways, certification needs, and participation steps.

Please book a call with La Rhea Pepper at larhea@regenorganic.org.

ROC™ invites brands ready to lead—not follow—into the next era of fiber sourcing.

Brand Membership Form

Join Our ROC™ Fibers & Materials Brands