ROC™ Fiber & Materials Program for Brands & Retailers

Why This Matters for Brands

Consumers, regulators, and investors increasingly expect proof—not promises. The ROC™ Fibers & Materials Program enables brands to source regenerative fibers with confidence, ensuring claims are backed by third‑party certification, transparent systems, and real on‑farm impact.

This program is designed for brands that want to move beyond conventional sustainability narratives and invest in resilient, future‑ready supply chains.

What ROC™ Delivers to Brands

• Credible Claims – ROC™ is a third‑party verified standard grounded in organic agriculture and strengthened by soil health, social fairness, and (where applicable) animal welfare.
• Supply Chain Confidence – Registered and verified supply chains reduce reputational risk and support compliant sourcing.
• Farmer‑Centered Impact – Program design prioritizes value at the farm level rather than extracting it downstream.
• Market Differentiation – ROC™ signals leadership in regenerative and organic sourcing with social fairness – not greenwashing.

How Brands Participate

1. ROA Membership
   • Strategic Connections Link up with producers, processors, distributors, and brands across the regenerative organic supply chain.
   • Shared Learning & Best Practices Stay informed with industry insights, collaborative learning, and peer-to-peer exchange.
   • Enhanced Visibility Elevate your presence within a trusted network that’s shaping the future of Regenerative Organic Certification®.
2. Product License Agreement Brands making ROC™ claims (on product or in reporting) enter a licensing agreement that supports program governance, verification, and continuous improvement.
3. Source ROC™ Fibers Brands create a proactive strategy to work with certified farms, farm programs, and supply‑chain partners producing Regenerative Organic Certified® fibers.
4. Enable Traceability Participation supports verified chain‑of‑custody systems and evolving digital traceability tools to validate volumes and claims. There is a one-time enrollment fee (2026).

What ROC™ Is (and Is Not)

ROC™ is:

• A rigorous, outcomes‑driven certification
• A long‑term supply‑chain commitment
• A platform for credible impact storytelling

ROC™ is not:

• A marketing shortcut
• A volume‑only sourcing scheme
• A one‑time compliance exercise

What Success Looks Like

Brands engaging successfully in the program typically:

• Build long‑term relationships with growers and suppliers
• Support transition from conventional → Regenerative Organic
• Integrate ROC™ into broader climate, ESG, and sourcing strategies

Getting Started

Step 1: Alignment & Readiness

Brands begin with a guided alignment conversation and readiness assessment with La Rhea Pepper, our Fiber and Materials Program Lead and Advisor to:

• Identify sourcing pathways
• Clarify certification requirements
• Outline participation steps

Book a call with La Rhea Pepper

Step 2: Become a member

Fill out your Brand Membership Form

Step 3: Complete Application

Submit the online Application for Fiber & Materials Licensing to formally initiate your participation in the ROC™ Fiber & Materials program.

Step 4: Licensing

Once all required applicant information has been received, our team will issue your license. 

• Your license will specify the products approved to carry Regenerative Organic Certified® claims
• To add new products, submit an updated Product Claim Form and Product Supply Chain Form to label@regenorganic.org

Step 5: Visibility & Market Engagement

Join the ROC™ Fiber Sourcing Directory to:

• Showcase your organization within the regenerative ecosystem 
• Connect with aligned brands and supply chain partners 
• Strengthen transparency and traceability

Join Our ROC™ Fibers & Materials Brands