Santa Rosa, Calif. (August 10, 2020) – The Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and fair trade, is proud to announce that the Regenerative Organic CertifiedTM (ROCTM) certification standard for food,…
Meeting Degradation with Regeneration Climate crisis has been the topic of summer. And not just because this was the hottest July on record, ever. The UN reports that global climate crisis disasters are happening at the rate of one per week. The devastating impacts…
Lines in the Soil As we launch into this next season (summer in the North, winter in the South), one thing is very clear - we are on the cusp of massive transformation on many levels and in many sectors…
The truth will set you free... but when? This carving is one of a few panels that struck a chord as I departed the OTA's Organic Week this month. I contemplated these carvings on Union Station, the second of which declared…
Collaboration. It's getting us solutions. Why would Audubon, a bird conservation organization, be in collaboration with the Regenerative Organic Alliance, an agricultural certification? Because we access the importance of healthy soil, land, and biodiversity from different perspectives. And when we join up and…
The good, the bad, and all that's in-between. Regenerative Organic Certified was not launched as a greenwashing campaign or marketing scheme. It was launched as an effort to address some of the most complex problems of our times. That…
Transparency. We believe in a way of farming that honors all living creatures-from the trillions of microbes teeming in the earth's crust right beneath our feet to the hard working humans who toil in the soil and the beasts who…
Winter on the ranch is a busy time. The new year has only just begun, but we've made tremendous progress in these first two weeks and are planning for the very busy months ahead. We are learning every day of the…